• Marketing Coordinator

    Posted: 07/25/2020

    Marketing Coordinator
    · Carepros - Edmonton, Alberta

    Setting a new industry standard for caregivers!

    Who We Are
    CarePros is a rapidly growing home care agency based in Edmonton, AB. At CarePros, we are passionate about enhancing the quality of life for our client’s and their loved ones. We deliver the highest level of care by leveraging leading edge technologies, cultural competency, and compassion from the best caregivers in industry. To maintain our place as an industry leader, we believe in continuously adapting our delivery model by implementing evidence-based practices from newly published research into training programs.

    Quality home care is a fundamental human need; it gives us peace of mind that in the event of illness or tragedy, our loved ones will be taken care of. CarePros strives to hire the best and we value integrity, excellence, respect, inclusivity, and collaboration. What makes CarePros special is how much we encourage independent decision making, sharing of information, and respect candid discussion. We want great people working together as a team and that makes us fun, flexible, creative, collaborative, and successful.

    The Opportunity 

    We are currently looking to hire a Marketing Coordinator to support our growing Marketing department. This would be a fantastic opportunity for someone who is an intermediate level Marketing Professional looking to gain experience in a dynamic and exciting industry.

    As the Marketing Coordinator you will be primarily responsible for:

    • creating information sheets, flyers, and newsletters to engage stakeholders, inform current and future clients on services and upcoming changes.
    • creating and managing media consent forms by reaching out to families for permission, completion, and collection.
    • increasing CarePros social media presence and engagement by developing postings about upcoming events on Twitter, Facebook, and Instagram, providing updates, posting videos on the CarePros YouTube page, and responding to Google reviews.
    • assisting with website design and content by liaising with the Strategic Marketing Consulting team, ensuring that all information posted on the company website is accurate and up to date.
    • running campaigns by sending out mass messages to clients on upcoming events, policy changes, and engagement surveys through the active campaign website.
    • assisting with community engagement, attending home visits in order to capture video testimonials, and get feedback about the client experience.

    Who You Are

    As the Marketing Coordinator, you enjoy working collaboratively and communicating with multiple stakeholders, helping to build a brand in an industry that provides support for persons with disabilities, and utilizing social media to engage with community stakeholders. You are also able to make sound decisions using good data, balance multiple priorities, and work in a team-first environment.  

    You possess the following education, experience, and skills:
    • Business Diploma from a recognized university or college with a focus in Marketing is preferred.
    • 1-2 years of experience in a Marketing or Marketing Agency environment is preferred.
    • 1-2 years of graphic design experience is preferred. Familiarity with image editing and graphic design tools (Canva, Adobe Photoshop, Adobe Illustrator) is an asset.
    • 1-2 years of experience working with WordPress is preferred. Programming experience with HTML, CSS, JavaScript, or PHP is an asset.
    • Experience working with a variety of social media platforms to promote product benefits (including Twitter, Facebook, LinkedIn, etc.).
    • Experience with video recording, editing, and online publication tools (YouTube, Vimeo, etc.) is an asset and preferred.
    • Experience with web analytics & tracking tools (Google Analytics, Google Tag Manager, Ahrefs, and Moz, etc.) is an asset.

    What We Offer

    As a valued employee at CarePros, you’ll receive the following:

    A flexible schedule that fits you – we believe in work-life balance and healthy and well-rested employees.
    A collaborative work environment - We believe in a collaborative environment where effective teams produce great results.
    Career Development – Continuing education and development is something we take seriously. We want to make sure you have the opportunity to maximize your potential.



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